Software Licensing Glossary

A B C D E F I L M N O P R S T U W

Earned Channel

What is an Earned Channel?

An Earned Channel is any marketing channel where visibility is gained when other people or organizations share content about your company with others. “Word of mouth” is a common expression to highlight the earned channel. The earned channel is different from the owned, or organic channel because the earned channel does not include self-created content.

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Software Licensing System Documentation