An Earned Channel is any marketing channel where visibility is gained when other people or organizations share content about your company with others. “Word of mouth” is a common expression to highlight the earned channel. The earned channel is different from the owned, or organic channel because the earned channel does not include self-created content.
Encryption refers to the process of converting plaintext into ciphertext to prevent unauthorized access.
An End-User is the final consumer of, for example, a software product. For a company selling a game, the end user is the company’s customer. For a company selling an SDK, the customer’s customers are instead usually the end user.
An End-User License Agreement (EULA) is a legal contract between the software provider and the end user specifying how the license can be used.