Organic Channel
What is an Organic Channel?
An Organic Channel is any marketing channel where visibility is gained thanks to non-paid self-created content. For example, website traffic coming in through a blog article, social media post, or YouTube video, will be coming in through the organic channel. Working with Search Engine Optimization (SEO) is usually a good way to grow the organic channel. Website traffic can also come in through Paid and Earned Channels.