An Earned Channel is any marketing channel where visibility is gained when other people or organizations share content about your company with others. “Word of mouth” is a common expression to highlight the earned channel. The earned channel is different from the owned, or organic channel because the earned channel does not include self-created content.
Encryption refers to the process of converting plaintext into ciphertext to prevent unauthorized access.
An End-User is the final consumer of, for example, a software product. For a company selling a game, the end user is the company’s customer. For a company selling an SDK, the customer’s customers are instead usually the end user.
An End-User License Agreement (EULA) is a legal contract between the software provider and the end user specifying how the license can be used.
Feature-Locking Licensing Model where you create different versions of the product with different feature sets. For example, a company can sell a Lite version of the software with a limited set of features, and charge more for a Pro version with all of the features.
A floating licensing model allows software license creators to limit the number of computers or machines that can use the same software license at the same time. For example, a client can install the software on 100 computers but only be able to use it on 10 of them at a time.
An Internet of Things (IoT) application is an application that makes communication between devices and the cloud possible, creating a collective network of connected devices.
A License Agreement is a legal document that specifies the terms under which a licensee can use a software product.
A License Key is a 20-letter long string that stores the software license information associated with it. These keys are given to customers to ensure that they get access to the correct features in a software product.
A License Key Object is a signed object that contains all license information, such as expiry date, activated devices, and features. In Cryptolens, the JSON format is used to represent a License Key object. A license key object stored locally can be handy when the customer has temporary connection issues or works offline.