Category: Business Success

How do you find the target audience for your software application? In the early days of developing software, you need to clearly define who your product is aimed to serve. If you don’t, you will run the risk of trying to sell a product to the entire human race, and that is of course not easy nor cheap. But finding a target audience is not always easy either. For example, how should your application improve the emotions of your future customers? How, if at all, should it affect their social status?

The answers to those questions are quite intriguing and deeply rooted in human behavior. This blog will give you a framework to make the process of finding a target audience more effortless!

Here is a video we have made on this topic:

Finding the Target Audience for Software Applications

Now, in a previous blog, we have covered how to find and articulate the problem that your application is solving, which is important to understand before you try to find your target audience. The Job to Be Done Framework will be used in today’s blog. This framework is a great starting point because it shifts the focus from who the customer is to why that customer is buying your product.

Here are the steps. The first part is to conduct interviews or investigations to find out more about your potential customers. You can then map out three different jobs, a functional job, an emotional job, and a social job. We will get to what those jobs actually mean a bit later. The last step is to identify pain points for the target audience and find out what their goals are. Let’s now go through each one of those steps together!

1. Conduct Interviews and Investigations

The first step is all about getting the temperature of your future competitors’ target audience. Firstly, I would find out how people today are solving the problem we identified earlier, and thereby find who my future competitors would be. Then, I would try to learn more about their unique situation. For example, what are people saying about the competitors in Google Reviews? Are there any subreddits mentioning them, and do they have a community of their own where you can take information?

If you want, you can even reach out to the users and conduct interviews or surveys. However, simply observing them in communities is a good starting point. Either way, the purpose is to get a feel of the pain they are experiencing. As you will soon see, that becomes important for later steps.

2. Map out the Different Jobs To Be Done

2.1 The Functional Job

It is now time to cover the three different jobs to be done, the functional job, the emotional job, and the social job. The functional job to be done is usually pretty straightforward. It defines the functional problem that the product aims to solve. A car’s functional job is to take you from point A to point B. A restaurant’s functional job is to reduce your hunger. And to continue the example I used in the previous blog about the problem to solve, our Excel add-in had a clear functional job – to solve all Excel errors within seconds.

2.2 The Emotional Job

The functional job might be enough if we intend to sell our product to AI. However, human beings are a lot more complex than that. We have something called feelings, and the emotional job takes care of those.

A great software product should be able to put the user in a particular emotional state, such as calmness, happiness, or powerfulness. As we identified in the other blog, the time wasted when fixing Excel errors is the real impact of the problem, and what emotion is associated with wasting time? Well, stress, of course! By choosing a calming color for the add-in and empathizing calmness in your communication, you make sure that the emotional job gets done, which will make your customers happier and more loyal.

2.3 The Social Job

The last job to be done is the Social job. Human beings are not only emotional, but we are also desperate to fit into a particular social group. Why is that? Well, the reason is quite interesting and relates to the primal part of our brain.

Let’s quickly take us back to a time when human society was far less developed than today, and when we were living in caves like a pack animal. Belonging to the pack was then very crucial for survival. If a human was unable to fully show that they were a part of the pack, they would be kicked out of the cave and would most likely die alone in the wilderness.

In today’s world, belonging to a particular social group is still very important to us. That need can help explain peer pressure in a friend group, and also the marketing of software products. But what are some examples of modern-day social groups? Well, it all depends on who you want others to think you are. For example, some people really want to seem smart, others really want to seem kind, and some just want to tell the world how good they are at coding software applications. Either way, you need to find out how your target audience wants to be seen by others.

Our Excel add-in company could, for example, write on their website about how the add-in makes users seem more professional and efficient in the office. By tailoring your product and marketing communication to the social group that your target audience wants to belong to, you will make your product even more powerful. Why? Well, because then, you can then speak directly to the primal parts of your customer’s brain!

3. Identify Pain Points and Goals

Now lastly, by this point, you have most likely become a lot smarter. However, it is only when you use that wisdom in your code and in communications that the framework has any effect. But that is far from easy, so a great way to know where to prioritize is to state what your target audience really cares about. Then, you can assess how well competitors do those jobs to find where your product can fit in.

Indeed, selling to human beings can be complex, but in many ways, that just makes the process a lot more fun.

Thank you for reading, Stay Curious!

How do you generate license keys for a software application, and why are license keys important? Well, many software products simply cannot be sold unless you have a way to control who has access to the application, and that’s where a license key comes in. Today, I will give you an overview of license keys and explain how you can implement a license key solution for your software product.

You can also watch the YouTube video we have made on the same topic:

What are License Keys?

First of all, what do I mean when I say “license key”? In the most standard setup, companies give out a license key to customers upon successful payment. When they try to enter your software application, they will have to insert that license key in order to get access to the product. Non-customers can’t provide a valid license key and they will not be granted access.

If you have subscription payments set up, the license key should also be able to restrict access from people who did not pay their latest subscription fee or canceled their subscription. It now becomes clear that, without a software licensing solution, even non-customers who download your product can get access to it, and of course, no one would ever pay for such a product.

How to Generate License Keys for Software Applications

A license key generator is then a solution that is able to generate license keys. Partial key verification gives developers a simple way to generate license keys. With partial key verification, you would generate a subset of license keys and set up an algorithm that checks only a part of that license key and some of the information stored within. This method is a lightweight solution that still prevents unauthorized users from accessing the application.

However, the bad news is that the structure of the license keys that you generate will start to leak with time, and the system can be bypassed quite easily. So what’s the good news? There are better ways of implementing a license key solution that performs full key verification which is a lot more secure and gives you a lot more control.

Implementing a Secure Software License Solution

Now, you can code such a system yourself, but there are many benefits to outsourcing software licensing to a Licensing as a Service (LaaS) provider. Here are some of them: When you work with a LaaS provider such as Cryptolens, you get so much more value out of the system without having to spend the time developing it yourself. For example, you can easily create and manage license keys in our dashboard and review real-time analytics data regarding how customers are using your product.

You can also use our comprehensive documentation guides to set up different licensing models to make sure that you charge optimally for your product so that you do not miss out on any revenue. You can even set up licensing to work in an offline setting, and we have seamless integrations with leading third-party providers to make the entire process effortless to set up.

And the best of all? You have the ability to implement licensing for any software application in your favorite programming language with Cryptolens within minutes.

Thank you for reading, Stay Smart!

When you are a software developer wanting to sell your own software product, finding the problem to solve might sound easy, but in many instances, it really isn’t. Why do you need to understand the problem your application is solving? Well, because regardless of how well you code a product, no one will buy a solution to a problem that they do not have. However, simply knowing roughly what their problem is is not enough either because you might just turn your product into something that customers do not want. I will give you a few tools and frameworks to use in this blog so you can make sure that you develop a product that customers really want!

Make sure to also check out the video we made on this topic:

Finding the Problem to Solve

Let’s start off with an example. Let’s say that your prototype is an Excel add-in that checks for errors in an Excel document. Without looking too far into the problem, you might spend a lot of time developing a very advanced feature that gives a thorough description of why the error in a particular cell occurs. When you eventually begin to sell your product, you might be faced with rather depressing data. No one actually reads the advanced descriptions you worked so hard to code. Why is that? We’ll come to that part in the story a bit later, but the root cause is that you did not understand the problem early enough.

So how do you avoid ending up in a situation like that? Well, I would suggest using a simple framework called “The Problem Statement Framework”, because it forces you to clearly focus on a singular problem and helps you to put yourself in the customer’s shoes. The framework consists of 4 steps, and the output of this framework is usually a short paragraph that clearly states The Problem, Target Audience, Impact, and Success Criteria.

For our previous example, the paragraph would be as follows: “Advanced Excel users spend too much time fixing errors in their documents. This affects Excel users with big documents because the errors can then get out of hand. As a result, they waste hours each week on correcting errors. A successful solution would enable the user to solve the errors in just a few seconds.” Let’s now dig a bit deeper into each one of the steps together!

1. Fidning the Problem

 The first step to finding the problem to solve relates to the problem itself. It is important to find the root cause of the issue. A handy method to make sure of that is to keep asking the question “why”. It looks something like this: Why do Excel users waste so much time? Because they have many errors to solve. Why do they have many errors to solve? Because they have big documents and do not check for typos. Why do they not check for typos? Because they create the documents under time pressure. You get the idea. So the underlying problem is then that advanced Excel users spend too much time fixing errors in their documents!

2. Finding the Target Audience

The next step is figuring out the target audience. This can be done by asking “Who is affected the most by this problem?” For us, Excel users who are under time pressure and create big documents are likely to get the most errors, and they would also highly value an add-in that can save them some of their precious time.

3. Finding the Impact

Now actually, that just so happens to be the next step in the framework – the impact. After digging a bit deeper into the problem, we know that the errors themselves are not necessarily the biggest pain point for our future customers, but rather, it is the time it takes to fix them that is the impact. We have now come a long way to finding the problem to solve!

4. Finding the Success Criteria

The last step in the framework is to find what success would mean to these time-pressured Excel users. The success criteria is most likely a rather simple add-in that gives an overview of the errors and a quick button to fix them. As we have now found, time is indeed the root cause of the problem. Can that be the reason why our customers did not use our advanced descriptions feature that I mentioned earlier? It definitely could be, because they probably do not want to waste any time reading a long description, they just want to solve the error and move on to the next document.

My Personal Tips when Finding the Problem to Solve

Now that you know about the framework, I want to share some tips on what I would do next. I would first look at available data to make sure that the problem is there, and then I would define how a successful product would improve that data. Using our Excel add-in, I would try to find data regarding how much time an average person in my target audience wastes on checking errors. I would then try to estimate how much quicker my product should be able to make the error-checking process, but crucially, I would also try to turn that time into money.

For example, imagine being able to tell your future customers: “My addin can help you save thousands of dollars each year by reducing the time spent checking Excel errors”. Now that can be the foundation of a pretty good sales pitch. If you instead find that fixing your unique problem can only save an average company a few pennies, the problem might not be worth solving at all. I now hope that you know more about how to create a product that customers really want. Please feel free to read some other blogs we have on the topic of launching and scaling a software startup. The process is not easy, but together, we can make it a bit more effortless.

We at Cryptolens are dedicated to helping software developers license and sell their software applications. Previously, we have covered how to choose the best pricing model for your application, and how to create interactive software demos to put on your website. Our easy-to-use software licensing system is also a crucial part of selling any type of software application.

Thank you for reading, Stay Humble!

What is a cloud-based software licensing platform? In today’s fast-paced world, more and more products are moving to the cloud. And sure, there are many benefits with the cloud, such as increased accessibility, reduced infrastructure cost, and greater integration capabilities. But what about cloud-based licensing? Why are many companies moving from physical license keys to the cloud? In today’s blog, we will answer that question and show you how switching to a cloud-based software licensing platform can improve and modernize your business.

If you would rather watch a YouTube video on this topic, here’s one that we have made:

Cloud-Based Software Licensing Platform

First of all, how does non-cloud-based licensing work? One old-school way is to sell a software application on a CD that comes with a license key string on a physical paper. The customer then has to insert the license key string into the application in order to access it. Another physical license key example would be licensing dongles. Software applications then comes with a USB stick which has to be inserted into the computer in order for the software product to be accessible. Neither of these methods feels modern, and keeping track of the physical keys quickly becomes a nightmare. Cloud-based licensing solves this problem!

A cloud-based software licensing platform is a place in the cloud, usually in a web browser. There, you can easily see all of your customer’s license keys, relevant information such as the expiry date, and analytics data regarding how the customer uses your product. So is this method as safe as having physical license keys? Yes, it still keeps the product from being copied and used by non-customers! You can even automate a lot of processes, such as payments, by integrating the platform with other third-party providers.

The cloud-based solution also gives you more flexibility when it comes to licensing models. Subscriptions, usage-based models, and floating or node-locked models are very easy to set up and manage in the cloud. Each model has its own benefits. In general, the different models give you the ability to price your software product more effectively. A powerful way to implement cloud-based licenses is to also implement a licensing model called account-based licensing. Then, all of a customer’s license keys are stored under a username and password. A customer can sign in with their usual user account, and they never have to worry about keeping track of their unique license key. The customer experience is so much smoother, and with cloud-based licensing, your company has a lot more control and flexibility to manage the license keys.

Implementing Cloud-Based Licensing

So if cloud-based licensing is so much better, how do you migrate to the cloud? Well, the easiest and most cost-effective way of doing so is to outsource software licensing to a Licensing as a Service (LaaS) provider. Then, you don’t need to invest a lot of time and money to code it and maintain it yourself, and you get a lot of integrations and advanced features from day 1. We have already made a blog post that tells you how to choose the best provider for your business. We also have a page about the process of migrating license keys to Cryptolens. I now hope you know more about cloud-based licensing, and why so many products in general are moving to the cloud.

Thank you for reading!

An open-source license server is a great solution if you are selling a software product to customers who run the application in an offline setting, where software licensing is otherwise an issue. Given the lack of internet connection in, for example, air-gapped networks, your application will not be able to communicate with the software licensing system, and you will lose the ability to manage the licenses.

In today’s blog, I will briefly cover how the open-source license server by Cryptolens helps you out in those situations so you can implement software licensing in an offline setting. Please read our full implementation guide if you want to implement our license server.

We have also made a YouTube video for this blog:

Open-Source License Server

First of all, let’s dig a bit deeper into the problem. Whether you are using an internal software licensing system or working with a Licensing as a Service (LaaS) provider, you most likely need an internet connection to verify a customer’s license key. Then what happens if you want to sell offline applications?

Let’s take the example that you sell your application to a large enterprise. The 3 employees who will use the application are working in an air-gapped environment. When they run the application without internet access, the connection between the application and the software licensing system is lost. That means that the license files cannot be kept up to date.

This is where a license server from Cryptolens comes into the picture. One computer, which is called the license server, is allowed internet access. Then, we let the 3 machines that run the application contact that license server when performing license verification. It is then the license server that contacts the software licensing system. Key verification can now proceed as normal, and we can keep track of this customer’s licenses, even though they are running our application in an offline setting.

Cryptolens is a Licensing as a Service (LaaS) provider that offers a customizable license server to suit your unique licensing requirements. Our implementation guide and customer support make it effortless to set up offline licensing!

Stripe is a great service provider for setting up subscription payments and pricing plans for software products. However, integrating Stripe with a software licensing system makes it even better. Read this blog to learn more about how the integration can enable you to charge more effectively for your software products and reduce the time burden!

Alternatively, watch the following video we made:

Stripe Integration for Software Licensing Systems

When software developers want to sell their software products, Stripe is a perfect payment provider for setting up recurring payments. However, it is only when you combine Stripe payments with a software licensing system that you realize the full potential. But what do I mean by that?

A software licensing system works as the lock in your application that makes sure only customers get access to your product. They are given license keys, and the validity of their license key is checked by the software licensing system every time a customer tries to enter the product. If you set up recurring payments and different pricing plans with Stripe, you can integrate Stripe with a Licensing as a Service (LaaS) provider such as Cryptolens to ensure the correct customers always have access to the correct features within your product.

How the Integration Works

Webhooks in Stripe can facilitate communication between Stripe and the software licensing system to make sure the subscription status is correct for each license key. Let’s say this customer on the basic pricing tier tries to enter the product. The software licensing system checks the validity of their license key. Thanks to Stripe, the system knows that the customer has paid their latest subscription fee and will be allowed in. The system will only unlock the basic features to reflect the customer’s pricing plan.

If the customer would have had a subscription for the unlimited pricing tier, all features would be unlocked. That is how a Stripe integration can make recurring payments smoother, especially if you have different pricing plans.

Who Needs a Stripe Integration?

I would say that a Stripe integration is a key factor in making your business scalable. Manually creating license keys and blocking them as soon as a customer cancels their subscription works as long as you do not have that many customers to manage. When you do get a lot of customers, keeping track of all of them will be a big time burden. If you get it wrong, it could have big consequences for your customers!

Cryptolens helps you out in that situation with a seamless Stripe integration. To learn more, please check out our full implementation page for Stripe. This ensures that you allow for the fast growth you are working so hard to achieve.

When we at Cryptolens swapped out our old video demo for an interactive software demo, we saw big improvements in interactions and completion rates. When thinking about it, it’s easy to see why. Everyone are used to seeing demo videos play in the background of websites, but they can easily be ignored and missed. A product demo is a unique method of showing off your strengths and benefits!

In this blog, we will cover how to create an interactive software product demo for free using arcade.software. We will also cover how to add the demo to a webpage. Elementor is my website editor of choice, but it of course works on other websites as well!

We have made the following video if you’d rather watch and not read:

Creating Interactive Software Product Demos

Step 1 – Sign Up to a Tool

The first step is to sign up to the tool you want to use to create your demo. The tool we picked is called arcade.software, but you can choose whichever one you prefer out of the competition. In our experience, Arcade works well and is easy to set up. The free version might be fine if you are not planning to use the demo on that many pages, but since we are displaying the demo on our front page, we opted for the Pro plan.

Step 2 – Record the Software Product Demo

After signing up to Arcade, recording the product demo is easy! Simply download their Chrome extension, go to the page you want to record, and open the Arcade extension using the puzzle icon in Chrome. In my experience, the standard recording settings are fine. When ready, simply press “Record interactive demo”!

When you are recording, Arcade will produce a combination of screenshots and videos based on your interactions in Chrome. It will automatically create hotspots above the buttons you click to navigate through your product that you can edit in the next step. These stages are usually displayed as screenshots, but when you scroll or type out text in fields for example, Arcade will record the actions for a visually appealing demo.

Step 3 – Edit the Software Product Demo

When you’re done recording, simply press the Arcade extension once more to end the recording. Arcade will then automatically create a product demo with hotspots. While some editing features such as zooming and panning are restricted to the paid versions, you are able to add text boxes and chapters to guide users through the demo. Make sure to use your brand colors!

Step 4 – Embedding the Demo on a Website

Embedding an Arcade is done with a simple HTML code. Press the “Share” button when you are done editing, and select “Get Code”. At Cryptolens, we chose to display the Arcade using the “Inline” option for both desktop and mobile. At the bottom of the page, click “Copy Code”.

This HTML code can now be pasted anywhere on any website. For this guide, I will be using Elementor’s page builder for WordPress. When editing a page in Elementor, find the “HTML” widget and drag it wherever you want the demo to be. In the HTML Code field, simply paste the HTML code you copied in the Arcade dashboard. The demo should now be visible and fully working on the website!

Thank you for reading, Stay Creative!

What is Cryptolens?

At Cryptolens, we are devoted to helping software developers launch and scale a software business. We offer advice and guides in blogs and YouTube videos, specially made for software product startups! Furthermore, we offer an easy-to-use software license management tool to help software developers set up a software licensing system. Restricting access against unauthorized users is a crucial enabler when wanting to sell a software product, and our Licensing as a Service (LaaS) platform helps you do just that!

Let’s start this SDK Licensing and Pricing Guide with some background. Software Development Kits are becoming more and more popular, and it’s easy to see why. As software products themselves become more popular and advanced, developers see a growing interest in not having to reinvent the wheel. Selling libraries, APIs, and documentation to help developers speed up the process is, therefore, a great solution. They are not only are they helpful, but they can also be very profitable to sell.

For Software Development Kits (SDKs), there are some unique considerations you need to keep in mind when it comes to software licensing. Getting it wrong could mean that far too many will have access to the SDK. Although it is a bit more complex to sell and protect SDKs from unauthorized users, we will also cover how you can turn that challenge into an opportunity today.

We have made the following YouTube video on this topic that you might want to check out:

Challenges with SDK Licensing

The reason why SDKs have unique licensing requirements is because of end users. SDK licensing is where you distribute a component such as a library that will later be a part of another commercial solution. To keep it simple, the image below illustrates the purpose of an SDK. Let’s say that “Company SDK” in the image is the company that develops and sells the SDK. That is then the company that implements a software licensing system to restrict who has access to the SDK. The customers of Company SDK are called Customer A and Customer B, and they each get one license key so they can access the SDK.

It’s pretty straightforward so far, right? The two customers integrate the SDK into their own software products that they sell to their own customers. These customers are called end users because they are the final customers in the chain.

So what is then the difference between licensing an SDK, compared to a desktop application, for example? Well, because the customer of Company SDK is not the end user of the SDK itself, all of the end users of Customer A will share Customer A’s license key and all the information stored within. The same is true for Customer B. This is of course not ideal since the the intention is to only allow the customer, and not all of the end users, to access the SDK. Desktop applications will usually not run into the same problem, because their end users are most likely their own customers.

Opportunity: Pricing Model Efficiency

This scenario poses both challenges and opportunities. In order to protect your SDK, the software licensing system has to ensure that end users cannot access the SDK. The positive aspect is that you have quite a lot of freedom to implement a very effective pricing model that charges for the actual value that customers receive.

An effective way to price an SDK could be to charge customers per end user, or per installation of the SDK. That way, you ensure that the more value your customers get, the more they have to pay. Customer A in the example has a lot more end users and will pay a high price as a result. They are probably fine with the high price because all of the end users are giving Company A a pretty nice revenue stream. Company B will pay a lower price because they have fewer end users.

As a final remark, I would like to highlight the fact that not all SDKs are alike. The SDK is required to have an internet connection to keep track of the end users or installations. That means that these pricing models are not possible to implement in an offline setting.

We at Cryptolens offer you another solution for offline protection which involves storing the application’s identifier inside the license file. For more information on that approach, please check out our full technical implementation guide. You can of course also charge per installation or end user even with our software license management tool.

Thank you for reading, Stay Smart!

What is the best software license management tool? Well, the answer to that question is very dependent on your unique licensing requirements. In today’s blog, I will highlight the main aspects you need to consider when searching for the best provider for your application!

If you’d rather watch a video on the topic, please watch this one:

How to Find the Best Software License Management Tool in 2024

First of all, what do I mean when I say software license management tool? I am referring to a service provider that helps you create a software licensing system to protect and sell your software application.

When you are choosing between different Licensing as a Service (LaaS) providers, I would advise you to first list your licensing requirements. Will you, or are you, selling your application to businesses or private consumers? What licensing models are you interested in? What integrations with other business systems do you require, and how important is scalability to you? We will cover all of these questions in more detail today.

B2B and B2C Applications

Let’s start with the first question. Many LaaS providers set a limit to how many license keys you are allowed to create on each pricing tier. As a result, it can get quite expensive if you are selling a lot of licenses at a cheap one-time price, which is quite usual for B2C companies. If you are selling B2B, you will probably require fewer license keys, and you are less price-sensitive since you most likely will sell each license key at a high price, maybe even a recurring subscription fee.

Licensing Models

That brings me perfectly on to talk about the next consideration, which relates to licensing models. Most LaaS providers will give you the basic licensing models such as the perpetual and subscription models. This is usually fine if you are selling B2C, but for B2B companies, you might benefit from other models, such as floating, or node-lockled licenses to allow for multiple seats. Maybe you even need licensing to work in an offline setting.

The more advanced licensing models can come at an extra cost with some providers, so make sure to check that your provider is able to accommodate your chosen licensing model. If you are unsure about what licensing model you want to implement, you can check out this blog post.

Integrations and Scalability of the Software License Management Tool

The last point I want to mention is related to scalability. You of course need to investigate what integration capabilities you need from a licensing provider today, but you also need to have a more long-term perspective. Today, you might be fine with manually creating license keys in the LaaS dashboard, but when you get more customers, you might want to automate the process using, for example, Zapier. At some point, you might even want to invite more employees to work in the dashboard. It is then good to check if your licensing provider is able to supply you with the integrations and features you need to allow for future growth.

Cryptolens Software License Management Tool

Lastly, with all of these considerations, choosing the correct software license management tool can be tricky. Especially when it comes to scalability since it can be difficult to predict exactly what your licensing needs will be in 5 to 10 years.

That is where Cryptolens comes in! We offer all licensing models and comprehensive implementation guides in your programming language. If your needs still exceed our capabilities, we are willing to tailor our product to your licensing needs. And the best part? You can get started with software licensing for free, within minutes.

Thank you for reading, Stay Smart!

How do you market a software application? Today, we will answer that question by sharing three steps on how to launch a software product, going from (1) the market research phase to (2) testing an MVP, to (3) selling it at a larger scale. These three steps are quite common for software startups to begin with, but they are, contrary to what some other creators are saying, not that easy to get right.

We have made the following YouTube video on this topic that you can check out:

3 Steps on How to Market a Software Application

Step 1 – Market Research

To cover the main points, allow me to tell you a short story about an innovative software developer wanting to sell their software product. Our story begins with a brief prototype of a software product. The first question to ask yourself is; will anyone buy it? In marketing terms, you will have to research your market and audience. Let’s say that the product is a code cleaner that checks for errors and suggests code improvements. The audience to target will most likely be software developers who write a lot of code each day and want to ensure top quality.

One important question to research is “How can I reach out and find my target audience?” That question is important for the step after market research. Here are some other questions to research:

“What does my target audience look like?” “What problem does my target audience need to solve?” “How do they solve that problem today”. You can use many tools and analyses for this step, but we will cover more of those in future blog posts.

Step 2 – MVP Feedback Collection

Once you know a bit more about the target audience and market, the next step is to try to sell an MVP, a Minimum Viable Product, to a couple of early users. What is a Minimum Viable Product? Well, it is the simplest version of your product that has just enough features to satisfy early users. The main goal with an MVP is to evaluate how well your product fits the needs of your customers, which we sometimes call the product-market fit.

Remember how I told you to research where your target audience can be found? Well, now you know why because this step includes reaching out to them and getting their feedback. Going back to our example, early users might want you to color-code the code suggestions according to different categories. When you implement such a feature, your product-market fit will improve, because your product is more in line with what the market wants.

Step 3 – Getting Customers to the Software Application

The last broad step that we want to mention is how to get more customers after you have enhanced the product. For software businesses, getting more customers usually means getting more website visitors. Traffic to a website can come from paid channels such as Google Ads, and organic channels, such as your company’s blog or social media pages. Paid channels can be set up with Google Ads, but let’s not focus too much on that today.

Content creation is a great way to grow the organic channel where you educate people about what your product is and who it’s for using videos, blog posts, and social media posts. Levering SEO, or Search Engine Optimization, can work very well to grow the organic channel faster than just making content without having a clear plan. Working with SEO essentially means that you try to appear in top positions in Google’s search results when future customers search for the solution you are offering.

In our example, “Code cleaner” seems to be a relevant keyword to make content for. You can, for example, write a blog about the importance of keeping a code clean to improve your SEO score and rank higher on Google. With a clear SEO and content strategy in combination with Google Ads, you are well on your way to success. With these 3 steps, we hope you have learned something about how to market a software application.

The Moral of the Story When Marketing Software Applications

To conclude this story, we want to quickly bring you back to reality. As we mentioned in the beginning, there are a lot more aspects to think about after you get your first couple of customers, and there is even more to learn about the three steps we have mentioned today!

For example, when I launched my first startup, I completely ignored the MVP step and launched a working prototype immediately. As a result, I had no clue what I needed to fix when no one was buying the product, and we even gave it away for free! Simply reaching out to our target audience and getting a couple of them to try it out and give feedback would have helped greatly, but there were also major flaws in the distribution of the product. Either way, I am happy that I tried, because trying and failing is always more illuminating than not trying at all.

Thank you for reading, Stay Humble!