An Organic Channel is any marketing channel where visibility is gained thanks to non-paid self-created content. For example, website traffic coming in through a blog article, social media post, or YouTube video, will be coming in through the organic channel. Working with Search Engine Optimization (SEO) is usually a good way to grow the organic channel. Website traffic can also come in through Paid and Earned Channels.
A Paid Channel is a marketing channel where money is invested to gain visibility among your target audience. A common paid channel for modern businesses is Google Ads. Website traffic coming in thanks to Google Ads would be classified as paid traffic, coming from the paid channel. Traffic can also come in through the Organic and Earned Channels.
Pay per Installation is a licensing model where a company charges a customer per installation. This is especially useful for SDKs.
A Pay per Use licensing model is where a customer pays for the usage of certain features within a software product. For example, an accounting client could pay for each annual report generated by the software.
A Plugin/Add-in Application builds on and extends the features of a pre-existing application. For example, music creation software can have a plugin or add-in that allows you to use AI for drum loops.
A Pricing Plan is a set of features that is sold at a specific price. Companies offering subscriptions can set up different pricing plans to attract more customers. For example, software products can set up a basic pricing plan that includes the most basic of the software product’s features at a cheaper price. The company can then charge extra for an unlimited pricing plan that unlocks all of the features.
A Private Key is a key that is kept secret and used for decryption or creating a digital signature.
The Product-Market Fit often describes how well a product fits the needs of the market. For example, a product that is able to supply the market with the features the market needs has a good product-market fit. If the company develops features that the customers do not see any value in, the product-market fit is not improved.
The Public Key Infrastructure (PKI) is a framework of encryption and cybersecurity that protects communications between the server and the client. The framework uses both public and private keys.
Revenue Sharing is, in the realm of software licensing, an alternative way of paying a Licensing as a Service (LaaS) provider. It usually means that the LaaS provider takes a share of your company’s revenue instead of charging you a flat monthly fee or a fixed price.